商务英语口语模拟实训(双色)(含微课)

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  • ISBN:978-7-313-18018-6
  • 作者:王明生、叶丽萍、肖可
  • 出版社:上海交大
  • 适用层次:通用
  • 出版/修订日期:2023-02-01

本书共包括六个项目,内容涵盖招聘、市场营销、商务接待、商务谈判、合同履行,以及索赔与仲裁。每个项目下包含项目总学习目标和若干任务,每个任务下设置了训练任务、训练材料、训练内容、训练准备、对话范例和任务评价六个环节,各环节环环相扣,旨在以真实的商务场景和实训的方式锻炼学生的商务英语口语能力。

本书可用作商务英语、国际贸易、国际商务等相关专业的口语实训教材,亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。

Project One  Recruitment

Task 1  Job Description

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Job Advertisement

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Resume

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Job Interview

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


Project Two  Marketing and Promotion

Task 1  Company Description

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Product Description

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Research Report

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Product Promotion

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


Project Three  Business Reception

Task 1  At the Airport

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Reservation

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Agenda

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Business Dinner Party

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


Project Four  Business Negotiation

Task 1  Price and Payment

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Packing

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Shipment

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Insurance

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


Project Five  Contract Fulfillment

Task 1  Signing a Contract

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Opening the L/C

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Shipping Arrangement

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Covering Insurance

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


Project Six  Claim and Arbitration

Task 1  Complaints

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 2  Investigation and Compensation

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 3  Claims

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment

Task 4  Arbitration

Training Task

Training Material

Training Content

Training Preparation

Model Dialogue

Assessment


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