实用电子商务英语(双色)(含微课)

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  • ISBN:978-7-5684-0947-6
  • 作者:刘德华、熊伟
  • 出版社:江苏大学
  • 适用层次:通用
  • 出版/修订日期:2025-05-01

本书为电子商务专业的专业英语,包括十个单元,涵盖电子商务简介、电子商务网站建设、电子商务基础知识、安全电子交易、计算机安全防御系统、电子支付系统、电子商务时代的物流、网络营销策略、电子商务广告和客户关系管理。

本书具有实用性、前沿性、可读性等特点,既可作为高等院校电子商务专业的专业英语教材,也可作为相关专业学生学习电子商务英语的自学教材。

Unit 1  Introduction to E-business

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(省略法)

Part Ⅳ  Business Writing(E-mail)

Part Ⅴ  Grammar Review(情态动词)

Part Ⅵ  Supplementary Reading(电子商务迈入“移动商务”时代)

Part Ⅶ  E-commerce-Related Knowledge(电子商务概述)

 

Unit 2  E-business Website Design

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(词类转译)

Part Ⅳ  Business Writing(求职简历)

Part Ⅴ  Grammar Review(英语句型)

Part Ⅵ  Supplementary Reading(大数据分析在电子商务中的应用)

Part Ⅶ  E-commerce-Related Knowledge(电子商务网站内容设计)

 

Unit 3  E-business Basics

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(增词法)

Part Ⅳ  Business Writing(求职信)

Part Ⅴ  Grammar Review(动名词)

Part Ⅵ  Supplementary Reading(2018年,中国电商就业规模逾4 800万)

Part Ⅶ  E-commerce-Related Knowledge(我国电子商务的发展及现状)

 

Unit 4  Secure Electronic Transactions

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(直译与意译)

Part Ⅳ  Business Writing(报价信)

Part Ⅴ  Grammar Review(动词不定式)

Part Ⅵ  Supplementary Reading(恶意攻击方法)

Part Ⅶ  E-commerce-Related Knowledge(计算机网络安全技术)

 

Unit 5  Computing System Security Measures

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(否定转移)

Part Ⅳ  Business Writing(订购信)

Part Ⅴ  Grammar Review(状语从句)

Part Ⅵ  Supplementary Reading(网络安全)

Part Ⅶ  E-commerce-Related Knowledge(常用的信息安全技术)

 

Unit 6  Electronic Systems of Payment

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(词义的引申)

Part Ⅳ  Business Writing(申诉信)

Part Ⅴ  Grammar Review(定语从句)

Part Ⅵ  Supplementary Reading(中国移动支付领先全球)

Part Ⅶ  E-commerce-Related Knowledge(电子商务的支付保障)

 

Unit 7  Logistics in E-commerce Age

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(倍数的翻译)

Part Ⅳ  Business Writing(邀请信)

Part Ⅴ  Grammar Review(虚拟语气)

Part Ⅵ  Supplementary Reading(电子商务时代的物流)

Part Ⅶ  E-commerce-Related Knowledge(电子商务物流的保障)

 

Unit 8  Web Marketing Strategies

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(定语从句的翻译)

Part Ⅳ  Business Writing(公司介绍)

Part Ⅴ  Grammar Review(倒装)

Part Ⅵ  Supplementary Reading(数字时代的市场营销)

Part Ⅶ  E-commerce-Related Knowledge(网络营销工具)

 

Unit 9  Advertising of E-commerce

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(被动句型的翻译)

Part Ⅳ  Business Writing(广告)

Part Ⅴ  Grammar Review(反义疑问句)

Part Ⅵ  Supplementary Reading(互联网新秀重新定义电子营销)

Part Ⅶ  E-commerce-Related Knowledge(网络广告)

 

Unit 10  Customer Relationship Managemen

Part Ⅰ  Lead-in

Part Ⅱ  Reading

Part Ⅲ  Translation Skills(长句翻译)

Part Ⅳ  Business Writing(通知)

Part Ⅴ  Grammar Review(名词性从句)

Part Ⅵ  Supplementary Reading(社交客户关系管理)

Part Ⅶ  E-commerce-Related Knowledge(客户关系管理)

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