商务英语口语(拓展篇)(双色)(含微课)

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  • ISBN:978-7-313-18776-5
  • 作者:余芳芳、尹晓霞、杨羚
  • 出版社:上海交大
  • 适用层次:通用
  • 出版/修订日期:2024-08-01

本书共有7个项目,侧重培养学习者在商务职场情景下的英语口语能力,内容涵盖市场拓展、产品营销与介绍、商品展销会、工厂参观、商务谈判、合同签订、客户服务等。每个项目下分别设置若干个任务,任务包括学习目标、相关知识准备(背景知识介绍、相关商务情景图片)、真实商务情境活动、相关语言表达和拓展、角色扮演、商务文化知识拓展等环节。

本书可用作商务英语、国际贸易、国际商务等商务类、经济类专业的口语教材,亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。

Project 1  Market Development

Task 1  Market Survey & Analysis

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  Developing New Market

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 3  Convincing Customers

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 2  Products

Task 1  Advertising

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  Introducing Products

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 3  Trade Fairs

Task 1  Booth Booking

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  At the Trade Fair

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 4  Factory Tours

Task 1  Arranging a Factory Tour

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  During a Factory Tour

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 5  Business Negotiation

Task 1  Price

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  Terms of Payment

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 3  Packing

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 4  Shipment

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 5  Insurance

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 6  Contract

Task 1  Discussing Terms

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  Signing Contract

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

Project 7  Customer Service

Task 1  Complaints

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 2  Claims and Settlements

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

Task 3  Maintaining Business Relationships

Part Ⅰ  Warm-up

Part Ⅱ  Activities

Part Ⅲ  Language Expanding

Part Ⅳ  Follow-up Practice

Part Ⅴ  Language Focus

Part Ⅵ  Performance Evaluation

Part Ⅶ  Business Culture

 

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